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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitydifferent
MediumHighMedium
Timedifferent
1-2 h1-4 Wochen1-3 h
Participantsdifferent
1-81-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsExperiment results, Decision log, Learning summaryIssue Map, Positions, Argument Notes
Tagsno overlap
KnowledgeConceptsMappingSensemaking
ExperimentsGrowthAnalyticsValidation
RationaleKnowledgeDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop