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| Criterion |  Delivery Communication Plan |  Product Discovery Problem Interview |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45-90 min | 30-60 min je Interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Problem Evidence, Risk Notes, Customer Segments | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | DiscoveryInterviewsValidation | InnovationPrototypeResearch |
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