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| Criterion |  Delivery Communication Plan |  Product Discovery Opportunity Solution Tree |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 1-2 h Setup, laufend | 20-35 min |
Participantsdifferent | 2-6 | 2-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Opportunity Solution Tree, Experiment Backlog, Learning Log | Test Card with a pre-set threshold |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis |
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