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| Criterion |  Delivery Communication Plan |  Product Discovery Opportunity Interview |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview | 1-3 Tage |
Participantsdifferent | 2-6 | 5-12 Interviews | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
