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| Criterion |  Delivery Communication Plan |  Business Strategy McKinsey 7S |  Facilitation Storytelling |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | 45-120 min |
Participantsdifferent | 2-6 | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | 7S Assessment, Alignment Gaps, Change Actions | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | OrganizationStrategyAlignmentChange | CommunicationNarrativeStakeholdersFacilitation |
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