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| Criterion |  Delivery Communication Plan |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | 1-4 Wochen |
Participantsdifferent | 2-6 | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | JourneyServiceService design | MVPValidationServiceDiscovery |
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