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| Criterion |  Delivery Communication Plan |  Growth Flywheel |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 60-120 min | 15-45 min |
Participantsdifferent | 2-6 | 3-8 | 1-3 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | ADR File, Decision Log, Rationale |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | GrowthRetentionConversion | ArchitectureRationaleDocumentationGovernance |
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