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| Criterion |  Delivery Communication Plan |  Product Discovery Experiment Canvas |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitysame | Low | Low | Low |
Timedifferent | 45-90 min | 30-60 min | 1-2 h |
Participantsdifferent | 2-6 | 1-5 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Completed Experiment Canvas, Success Metric | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |
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