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| Criterion | ![]() Delivery Communication Plan | ![]() Product Discovery Assumption Mapping | ![]() Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-60 min | 1-5 Tage |
Participantsdifferent | 2-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Assumption map, Test backlog, Risk ranking | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandDiscovery |
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