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Criterion
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
HighLowLow
Timedifferent
2-6 h1-5 Tage30-60 min
Participantsdifferent
3-10Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Event Timeline, Causal Factor Chart, Cause List, Corrective ActionsInterest Metrics, Conversion Signal, Learning NoteICE Table, Top Idea List
Tagsno overlap
CausalityIncidentRoot causeTimeline
ValidationExperimentsDemandGrowth
PrioritizationScoringGrowthDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping