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| Criterion |  Business Strategy Business Model Canvas |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timesame | 1-2 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | Business modelStrategyValueInnovation | StrategyAnalysisOptions |
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