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| Criterion | ![]() Business Strategy Business Model Canvas | ![]() UX Design Service Blueprinting | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 h | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 2-8 | 6-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Business Model Canvas, Assumption List, Business Hypotheses | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Business modelStrategyValueInnovation | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas |
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