View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Brainwriting |  Product Discovery Smoke Test |  Product Discovery Pretotyping |
|---|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitysame | Low | Low | Low |
Timedifferent | 15-30 min | 1-5 Tage | Stunden bis wenige Tage |
Participantsdifferent | 3-12 | Nutzertraffic | 1-4 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | Interest Metrics, Conversion Signal, Learning Note | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | ValidationExperimentsDemandGrowth | ValidationDemandMVP |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
