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| Criterion |  Innovation Brainwriting |  Business Strategy McKinsey 7S |
|---|---|---|
Purposedifferent | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitydifferent | Low | Medium |
Timedifferent | 15-30 min | 2-4 h |
Participantssame | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Idea sheets, Expanded concepts, Prioritized list | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | BrainstormingCollaborationInclusionIdeas | OrganizationStrategyAlignmentChange |
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