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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Smoke Test |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-5 Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-10 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Interest Metrics, Conversion Signal, Learning Note | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | StrategyPositioningInnovationValue | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryAssumptions |
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