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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Design Thinking |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 3-10 | 4-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Problem Statement, Prototype, Test Learnings | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | StrategyPositioningInnovationValue | InnovationPrototypeResearch | ChangeDecisionStrategy |
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