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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  UX Design Customer Journey Canvas |  Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Customer Journey Canvas, Pain Points, Experience Opportunities | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | StrategyPositioningInnovationValue | JourneyCustomerService designCanvas | Business modelStrategyValueInnovation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
