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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumHigh
Timedifferent
45-90 min90-180 min1-4 Wochen
Participantsdifferent
2-83-61-6
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanVRIO Table, Strategic ActionsExperiment results, Decision log, Learning summary
Tagsno overlap
AssumptionsRiskDecisionDiscovery
StrategyDiagnosisBusiness modelCapability
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB