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| Criterion |  Decision Making Assumption Surfacing |  Product Discovery Problem Interview |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45-90 min | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 2-8 | 5-12 Interviews | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Problem Evidence, Risk Notes, Customer Segments | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | DiscoveryInterviewsValidation | ExperimentsGrowthAnalyticsValidation |
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