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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMedium
Timedifferent
45-90 min1-3 h1-5 Tage
Participantsdifferent
2-81-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanFunnel report, Drop-off analysis, Optimization hypothesesClick Data, Interest Signal, Learning Decision
Tagsno overlap
AssumptionsRiskDecisionDiscovery
AnalyticsConversionGrowth
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test