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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLow
Timedifferent
45-90 min60-120 min30-60 min
Participantsdifferent
2-83-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success Metric
Tagsno overlap
AssumptionsRiskDecisionDiscovery
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card