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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumHigh
Timedifferent
45-90 min1-4 Wochen1-4 Wochen
Participantsdifferent
2-83-10 Kunden1-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanConcierge Learnings, Service Blueprint, MVP RisksExperiment results, Decision log, Learning summary
Tagsno overlap
AssumptionsRiskDecisionDiscovery
MVPValidationServiceDiscovery
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test