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| Criterion |  Product Discovery Assumption Mapping |  UX Research User Interviews |
|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low |
Timedifferent | 45-60 min | 30–60 min per interview |
Participantsdifferent | 2-8 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Interview Notes, Themes, Insight Summary |
Tagsno overlap | AssumptionsRiskExperimentsValidation | QualitativeResearchCustomerDiscovery |
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