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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.
Complexitydifferent
MediumLowHigh
Timedifferent
45-60 min1-5 TageInitial 3-6 h, then monthly or quarterly reviews
Participantsdifferent
2-8Nutzertraffic5-12
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteExecution Loop, Review Cadence, Strategic Learning Log
Tagsno overlap
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExecutionCadenceLearningGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card