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| Criterion |  Product Discovery Assumption Mapping |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 45-60 min | 2-4 h |
Participantsdifferent | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | AssumptionsRiskExperimentsValidation | JourneyServiceService design |
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