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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
45-60 min30-60 min1-5 Tage
Participantsdifferent
2-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingICE Table, Top Idea ListInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AssumptionsRiskExperimentsValidation
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix