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| Criterion |  Product Discovery Assumption Mapping |  Product Strategy DIBB |  Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 45-60 min | 1-2 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | DIBB document, Belief list, Bet list, Learning report | SWOT matrix, Strategic options, Action list |
Tagsno overlap | AssumptionsRiskExperimentsValidation | StrategyDecisionAssumptionsHypothesis | StrategyAnalysisMarketPositioning |
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