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| Criterion |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-60 min | 1-4 Wochen | 45-75 min |
Participantsdifferent | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan |
Tags2 shared | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions |
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