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| Criterion |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-60 min | 1-4 Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tags1 shared | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP |
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