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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumHighMedium
Timedifferent
45-60 min1-4 Wochen60-120 min
Participantsdifferent
2-81-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Assumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
Theory of ConstraintsAssumptionsSystems thinking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas