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| Criterion |  Facilitation Alignment Mapping |  UX Research User Interviews |
|---|---|---|
Purposedifferent | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 30–60 min per interview |
Participantsdifferent | 4-12 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Alignment Map, Open Issues, Decision Questions | Interview Notes, Themes, Insight Summary |
Tagsno overlap | AlignmentStakeholdersStrategyFacilitation | QualitativeResearchCustomerDiscovery |
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