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Criterion
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumMedium
Timedifferent
20-45 min1-3 h45-60 min
Participantsdifferent
1-81-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Ownership Reflection, Action Commitment, Coaching NotesFunnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk ranking
Tagsno overlap
ResponsibilityLeadershipTeam
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing