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| Criterion |  Growth A/B Testing |  Delivery Value Stream Mapping |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 20-35 min |
Participantsdifferent | 1-6 | 4-10 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Current-state map, Future-state map, Bottleneck list | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | LeanFlowWasteDelivery | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
