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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Value Stream Mapping workspace showing the question, observations, and next decision.
Delivery
Value Stream Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
HighMediumLow
Timedifferent
1-4 Wochen1-3 h45-90 min
Participantsdifferent
1-64-102-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryCurrent-state map, Future-state map, Bottleneck listAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
LeanFlowWasteDelivery
AssumptionsRiskDecisionDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test