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| Criterion |  Growth A/B Testing |  Product Discovery Test Card |  Agile Example Mapping |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 20-35 min | 30-60 min |
Participantsdifferent | 1-6 | 1-5 | 3-7 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Example Map, Acceptance Criteria, Open Questions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | Behavior-Driven DevelopmentRequirementsExamplesRefinement |
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