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| Criterion |  Growth A/B Testing |  Facilitation Team Charter |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 45-60 min |
Participantsdifferent | 1-6 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Team Charter, Working Norms, Role Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | TeamAlignmentCollaboration | AssumptionsRiskExperimentsValidation |
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