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| Criterion |  Growth A/B Testing |  Agile Start Stop Continue |  Agile Starfish Retrospective |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 45-90 min |
Participantsdifferent | 1-6 | 3-12 | 4-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Start Stop Continue Board, Improvement Actions | Starfish Board, Practice Changes, Experiments |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RetrospectiveImprovementTeamReflection | RetrospectiveImprovementExperimentsTeam |
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