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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Architecture Risk Storming |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 60-90 min |
Participantsdifferent | 1-6 | Nutzertraffic | 4-12 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Annotated Diagram, Prioritized Risk List, Action Backlog |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | RiskArchitectureWorkshopValidation |
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