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| Criterion |  Growth A/B Testing |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-5 Tage | 45-90 min |
Participantsdifferent | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery |
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