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| Criterion |  Growth A/B Testing |  Agile ROAM Board |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 20-40 min initial, dann laufend | 20-35 min |
Participantsdifferent | 1-6 | 3-15 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | ROAM Board, Owner List | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | RiskAgileTrackingAlignment | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
