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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
HighLowLow
Timedifferent
1-4 WochenStunden bis wenige Tage5-15 min
Participantsdifferent
1-61-41-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryPretotyping sketch, Test setup, Conversion data, Go or no-go decisionVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tags1 shared
ExperimentsGrowthAnalyticsValidation
ValidationDemandMVP
StartupValidationCompetition
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping