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| Criterion |  Growth A/B Testing |  Product Discovery Opportunity Solution Tree |  UX Design Lean UX Canvas |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-2 h Setup, laufend | 2-3 h |
Participantsdifferent | 1-6 | 2-6 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | DiscoveryOutcomesExperimentsOpportunity | CanvasHypothesisOutcomesDiscovery |
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