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| Criterion |  Growth A/B Testing |  UX Design Lean UX Canvas |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 2-3 h | 20-35 min |
Participantsdifferent | 1-6 | 3-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Completed Lean UX Canvas, Hypothesis list, First experiment | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | CanvasHypothesisOutcomesDiscovery | ExperimentsValidationDiscoveryHypothesis |
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