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| Criterion |  Growth A/B Testing |  Product Strategy ICE Scoring |  Architecture Risk Storming |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 60-90 min |
Participantsdifferent | 1-6 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | Annotated Diagram, Prioritized Risk List, Action Backlog |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | RiskArchitectureWorkshopValidation |
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