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| Criterion |  Growth A/B Testing |  Growth Growth Experiment |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 1-2 Wochen | 45-90 min |
Participantsdifferent | 1-6 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning | AssumptionsRiskDecisionDiscovery |
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