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| Criterion |  Growth A/B Testing |  Growth Funnel Analysis |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 60-120 min |
Participantsdifferent | 1-6 | 1-5 | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | ArchitectureCommunicationStakeholdersCanvas |
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