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| Criterion |  Growth A/B Testing |  Growth Flywheel |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 60-120 min | 20-35 min |
Participantsdifferent | 1-6 | 3-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthRetentionConversion | ExperimentsValidationDiscoveryHypothesis |
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