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| Criterion |  Growth A/B Testing |  Product Strategy DIBB |  Business Strategy Business Model Stress Test |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | High | Low | High |
Timedifferent | 1-4 Wochen | 1-2 h | Half day |
Participantsdifferent | 1-6 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | DIBB document, Belief list, Bet list, Learning report | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyDecisionAssumptionsHypothesis | StrategyBusiness modelRiskDiagnosis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
