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| Criterion |  Growth A/B Testing |  UX Research Contextual Inquiry |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 Wochen | 45-60 min |
Participantsdifferent | 1-6 | 4-12 Beobachtungen | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Field Notes, Workflow Insights, Pain Points | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | UX researchObservationContext | AssumptionsRiskExperimentsValidation |
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