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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowMedium
Timedifferent
1-4 Wochen30-90 min45-60 min
Participantsdifferent
1-62-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesAssumption map, Test backlog, Risk ranking
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
ConstraintsDecisionPlanningOptions
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test